I read an article this morning on RISMedia about how Realtors can effectively meet the demands of Generation Y. With over 72 million ‘Millennials’ in the US (another cool term for people, like me, who fall in the 22-31 age group), we’re an “increasingly powerful economic force.” The article briefly touched on a list of ways Realtors can become relevant in the Millennials’ world including blogs, social networking, and virtual tours on YouTube.

I may be slightly biased, but I don’t think the article went far enough in stressing the importance and prevalence of mobile in the Generation Y target market. Our dependency on accessible, mobile technology comes into play not only in communicating (texting and e-mailing via cell phones is the norm), but gathering information and completing even the most mundane of tasks (from finding movie times to tracking personal spending), and finding a home should be on that list!

We here at Smarter Agent think one of the best uses of our mobile application is to become relevant with your Generation Y house hunters and to help meet their needs using a medium with which they are already very familiar.

Click here for the full article.

-Melissa Hindman, Smarter Agent Marketing Manager

Labels: Generation Y, mobile, Realtors, Smarter Agent