Smarter Agent is emerging as a great platform for hyper-local, mobile search for place related things like real estate. Real estate professionals, media properties and advertisers now have an entirely new hyper-local mobile channel to extend and advertise their brands and receive leads from receptive real estate consumers looking to buy, sell, rent or research real estate. Leads and advertisements can be geotargeted by state, city, neighborhood or square meter location. Very powerful for the consumer and marketer.