Every day, I read about another media property making a mobile site. Business magazines, TV shows, you name it. Read and watch them on your cell phone.

This is like the days (1999ish) of companies rushing to put a mobile brochure on the web. At least everyone is thinking mobile, but really the only folks making money are the developers of these mobile sites. And that party always ends.

No one, except the deadly bored demogrpahic will care about these sites..."I have so much time on my hands, sitting in an airport without my laptop and internet access, and I already called everyone I can think of, oh... what's on my phone I can read".

No way are these the killer mobile applications.

A key to what will be a killer mobile application is something that you cannot do as well on the internet, or something that satisfies instant gratification. IE, its cool becasue it is mobile...not in spite of it.

Smarter Agent's mobile GPS search fits that bill: I wonder what that house costs. Bam. 1 click, you get the info. You don't have to know where you are, you don't have to know the address. It's fast, empowering.

Other applications that use GPS, like navigation also let you do something important. Your in the car, lost, bam, get right on track.

So as mobile grows, portals that let you do a lot of useful things when on the go will be valuable.

Reading or watching things on your cell phone is just about killing time in places where you can't wait to move on - where there is no one to watch or talk to, and all you really want to do is get somewhere else -- like home. Interesting, but not the applications of the future. Version 1.0 for and by the uninspired for sure.