Tuesday, September 12, 2006
CTIA: LBS, Location Based Services from Qualcomm and Carriers picking up steam at CTIA
CTIA's midyear show is this week in Las Vegas. Eric Blumberg is there meeting with our LBS partners.
Major LBS vendors such as Qualcomm (chipset in Sprint, Verizon phones) and phone vendors such as Motorola are working on LBS programs at CTIA.
US based wireless carriers are also pushing the LBS ball forward. European and South American carriers are on the LBS move too, watch Orange.
You can check Smarter Agent out on the Qualcomm website, here: http://www.cdmatech.com/locationservicesshowcase/dev_smarter_agent.jsp
We would think it is likely that Sprint continues to get the most LBS traction and live applicaitions, and that Verizon will make a major LBS 3rd party push that if marketed will propel them into a great position.
Marketing to consumers, in-stores (to consumers and carrier retail staff), bring carrier customer service folks in the fold so they can help consumers download these LBS applications (or even know they on on the deck :) - combined with content providers marketing with distribution partners and vendors - are some of the keys to consumer awareness, acceptance and downloads.
We are pretty sure consumers need to see more TV ads, like the Verizon TV spots for their navigation product, for folks to realize the new power of their cell phones.
We are also looking for LBS announcements by T-Mobile and Cingular into 2007. And by mid-2007 many of the LBS winners will be evident.
The media has begun to picked up on LBS. I think even our carrier partners have been surprised by the media requests to learn about Smarter Agent. Just last week we were on over 25 major station newscasts in places like DC and LA. I think we are taping on the Today Show this weekend as well.
I'll give you some more insight by Wednesday as we get the CTIA play by play from Eric.
Major LBS vendors such as Qualcomm (chipset in Sprint, Verizon phones) and phone vendors such as Motorola are working on LBS programs at CTIA.
US based wireless carriers are also pushing the LBS ball forward. European and South American carriers are on the LBS move too, watch Orange.
You can check Smarter Agent out on the Qualcomm website, here: http://www.cdmatech.com/locationservicesshowcase/dev_smarter_agent.jsp
We would think it is likely that Sprint continues to get the most LBS traction and live applicaitions, and that Verizon will make a major LBS 3rd party push that if marketed will propel them into a great position.
Marketing to consumers, in-stores (to consumers and carrier retail staff), bring carrier customer service folks in the fold so they can help consumers download these LBS applications (or even know they on on the deck :) - combined with content providers marketing with distribution partners and vendors - are some of the keys to consumer awareness, acceptance and downloads.
We are pretty sure consumers need to see more TV ads, like the Verizon TV spots for their navigation product, for folks to realize the new power of their cell phones.
We are also looking for LBS announcements by T-Mobile and Cingular into 2007. And by mid-2007 many of the LBS winners will be evident.
The media has begun to picked up on LBS. I think even our carrier partners have been surprised by the media requests to learn about Smarter Agent. Just last week we were on over 25 major station newscasts in places like DC and LA. I think we are taping on the Today Show this weekend as well.
I'll give you some more insight by Wednesday as we get the CTIA play by play from Eric.
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