The first day we launched our application we got our first "lead". We define a lead as a consumer using Recently Sold, who hits the 'call agent' button and asks for more information.

So on Day 1 we got a hot transfer that said "hey there, I am looking in the neighborhood, can you help me find things that are for sale?"

So where in the nation do you think the first mobile lead came from? Tech hotbeds Silicon Valley or Boston. (Silicon Valley was our second lead).

Well all I have to say is that maybe Al Gore did event the Internet, because our first lead came from a suburb of Nashville Tennesee.