At some point, I suspect, the media will hone in on how "mobile" + "location awareness "changes everything.

The medium of location-aware mobility is different from all that came before it.

The winners of radio, were not the winners of TV, mainstream media and traditional corporations were not the winners of the Internet. And the winners of the Internet will not be the winners of mobile - winners in the sense of the come out of now where "ebay", "yahoo" type companies.

Mobile will create entirely new winners, you wait and see.

In the interim you can still find the clues in 1960's media guru Marshall McLuhan.

The Medium is the Messege
Here are some of his "McLuhanisms", and we all know about his quote the 'medium is the message' --meaning when we look at a photo we have to add our thoughts to interpret it, whereas TV streams right at us filling in most of the information. Based on the time period, and the business case, each medium created wealth in it's own way.

The winners of mobility will not be merely putting the internet or video on your phone. It will be the ones that use the medium to the fullest.

Here are some other famous quotes from M - rememeber he wrote them about 40 years ago, and most still stand out. How about the one 'the future of the book is the blurb', he may be have hit it on the head 'the future of the book is the BLOG'

QUOTES BY MM:

If it works, it's obsolete.

Only puny secrets need protection. Big discoveries are protected by public incredulity.

Whereas convictions depend on speed-ups, justice requires delay.

With telephone and TV it is not so much the message as the sender that is“sent.”

We look at the present through a rear-view mirror. We march backwards intothe future.

Invention is the mother of necessities.

You mean my whole fallacy’s wrong?

Mud sometimes gives the illusion of depth.

Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones?

People don’t actually read newspapers. They step into them every morning like a hot bath.

The road is our major architectural form.

Today the business of business is becoming the constant invention of new business.

The price of eternal vigilance is indifference.

News, far more than art, is artifact.

When you are on the phone or on the air, you have no body.

Tomorrow is our permanent address.

All advertising advertises advertising.

The answers are always inside the problem, not outside.

One of the nicest things about being big is the luxury of thinking little.

Politics offers yesterday’s answers to today’s questions.

In big industry new ideas are invited to rear their heads so they can be clobbered at once.

The idea department of a big firm is a sort of lab for isolating dangerous viruses.

When a thing is current, it creates currency.

Food for the mind is like food for the body: the inputs are never the same as the outputs.

Men on frontiers, whether of time or space, abandon their previous identities. Neighborhood gives identity. Frontiers snatch it away.

The future of the book is the blurb.

The ignorance of how to use new knowledge stockpiles exponentially.

“I may be wrong, but I’m never in doubt.”

—Copyright © 1986, McLuhan Associates, Ltd.