Thursday, January 05, 2006
Realty Times talks about mobile....
EXCERPT
New Technologies, Happier Customers Go Hand-in-Handheldby
by Blanche Evans, REALTY TIMES
...real estate services companies are working in overdrive right now as they prepare to show off hot new technologies... While the technology they're gearing up to show you varies, much of it was created with similar bottom-line goals: to help you win new business, and to get ever-larger quantities of information into the hands of consumers quicker than ever before.
It's all in response to one of the most fascinating trends to emerge in the real estate industry in decades -- a consumer-driven desire for larger quantities of information, sent by agents faster than ever before, to an ever-increasing number of devices, from iPods to MP3 players to Blackberries. These hand-helds are quickly gaining traction as hot tools for agents to not only better communicate with their clients, but to enhance their marketing efforts through the ability to instantaneously relay information on a client's home to prospective buyers.
According to NAR, nearly three in 10 agents (some 27 percent) are already using a PDA device. An even larger percentage of consumers are getting in on the tech fun with these devices and others...
Another unique technology comes from Smarter Agent. This technology enables home buyers to dial into a database via either a cell phone or Blackberry (notice the handheld trend here?).
Then, a Global Positioning System (GPS) will not only show them where the home is, but also match it to available information and records about that house (no matter if it's for sale or not).
Taking things one step further, assuming the house isn't for sale, the Smarter Agent technology will then offer to find another house as similar as possible to the one the buyer is standing in front of -- but that is on the market.
The company isn't shy in its marketing, calling itself "the world's best real estate search engine," and stating that its patented technology "brings you all the real estate information you need no matter who you are and no matter where you are." (Visit here, for the company's animated video demo.)
New Technologies, Happier Customers Go Hand-in-Handheldby
by Blanche Evans, REALTY TIMES
...real estate services companies are working in overdrive right now as they prepare to show off hot new technologies... While the technology they're gearing up to show you varies, much of it was created with similar bottom-line goals: to help you win new business, and to get ever-larger quantities of information into the hands of consumers quicker than ever before.
It's all in response to one of the most fascinating trends to emerge in the real estate industry in decades -- a consumer-driven desire for larger quantities of information, sent by agents faster than ever before, to an ever-increasing number of devices, from iPods to MP3 players to Blackberries. These hand-helds are quickly gaining traction as hot tools for agents to not only better communicate with their clients, but to enhance their marketing efforts through the ability to instantaneously relay information on a client's home to prospective buyers.
According to NAR, nearly three in 10 agents (some 27 percent) are already using a PDA device. An even larger percentage of consumers are getting in on the tech fun with these devices and others...
Another unique technology comes from Smarter Agent. This technology enables home buyers to dial into a database via either a cell phone or Blackberry (notice the handheld trend here?).
Then, a Global Positioning System (GPS) will not only show them where the home is, but also match it to available information and records about that house (no matter if it's for sale or not).
Taking things one step further, assuming the house isn't for sale, the Smarter Agent technology will then offer to find another house as similar as possible to the one the buyer is standing in front of -- but that is on the market.
The company isn't shy in its marketing, calling itself "the world's best real estate search engine," and stating that its patented technology "brings you all the real estate information you need no matter who you are and no matter where you are." (Visit here, for the company's animated video demo.)
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